We stopped doing this.That was a mistake.

Years ago we had the Car Seat Buying Kits. You all loved them. Then I got rid of them.

I thought our Car Seat Finder Tool had solved the problem. Answer a few questions, get a personalized shortlist, and move forward with confidence. I was trying to make it as easy as possible for you.

But over and over, my team and I kept hearing the same thing:

"I have my list. Now how do I decide?"

You wanted to understand the decision, not just be given an answer.

So we've been rebuilding the Buying Kits from the ground up. Everything you want to know in one place. The plan was to launch them later this summer.

Then Prime Day moved up. And I couldn't stop thinking about how many parents were about to spend hundreds of dollars on a car seat without having the information they actually wanted.

You deserve to walk into Prime Day, and every day, knowing the best car seat for your family.

So we moved up the launch.